Diesel – Adapting collections

Diesel

A responsive, adaptive, modular e-commerce solution for global fashion brand Diesel.

Working with Wednesday Agency I lead a small design team to develop a series of digital templates with a strong modular structure to allow Diesel to build and customise the content on their site ongoing. Parallax content spots using bold background textures are easy to edit to updates each season. By creating a suite of collection templates and blog templates we also enabled our client to develop story-telling and lookbooks to editorialise their products, emphasising Diesel's bold character.