FM10 – Form meets functionality

FM10

Fransesc Macia 10 is an architectural build in Barcelona that is luxurious, iconic and classically modern. Working with Winkreative, I designed a digital experience to feel as considered, minimal and modernist as the building itself.

The smart use of adaptive space lets the pages surface the information as you scroll. Imagery is kept uncluttered and as hi-res as possible to allow FM10's private clients explore the detail of the build. Creating content like the Neighbourhood guides and historical information about the building also aid a sense of place for offshore investors.