Macro Advisory Partners – Navigating complexity

Macro Advisory Partners

Advisory board for complex global markets, geopolitics and global policies for world-leading clientele, Macro Advisory Partners wanted to simplify their approach.

With Winkreative I worked with a small team to create the brand identity and deliver a new website. The new brand reflects their macro view of the world, we commissioned aerial photography around the globe to represent this overview. We also developed the ‘flag’ iconic to represent our clients flexibility with ever-changing political and financial climates. I also solely defined and designed their responsive website. A one-scroll solution to contextualize MAP’s strategies and services simply. Their clients have little time to waste. We explain the firms ethos, introduce their Partners and Network, addresses core case stories and highlights current affairs in the media. Optional contextual panels appear upon request, enabling clients to deep dive into more complexity and related content. By highlighting MAP's approach and key case stories, we clearly demonstrate what they do, not just talk the talk like many of their competitors, which is paramount in such an elite sphere.