Procare – Freedom to create colour

Procare

Procare are the UK’s leading manufacturer of foils used for hair colouring. They needed modernisation to appear to their fashion-forward customer-base of hair professionals. Working with Saintnicks I evolved their brand identity to own colour in a bold and confident way. I lead to the team to develop a new website and to create a social strategy to promote industry insights. products and create conversations with their colourful clientele. All to converge in engaging content on site to drive the conversation to contacting the team or a distributer.

The brand stated a marked increase in sales even one month into launch of the new site and social activity.